About Me

My Photo
Coach K.C. a.k.a. "The Prosperitor!™"
I have a very diverse background that has strengthened me immensely for my trek to the future: Professional Photography, Management Analyst (Efficiency Expert), Automobile Sales, Insurance & Financial Services, Mortgage Loan Officer and presently using all of my previous experience as the Senior, Marketing & Sales Trainer/Coach for my company, SECURED FUTURES™. We primarily focus on the real estate industry, helping agents reach their personal potential in a time-efficient and cost-effective manner. We offer everything "from Business Card makeovers and photography to complete Marketing & Sales solutions". We are committed to helping our clients achieve "memorable personal branding". We design needed business tools and provide services such as: logo design, photography services, business cards, CD & DVD covers, letterhead stationery, brochures, etc. We assist in setting up and implementing marketing & sales plans and strategies that set our clients apart. We constantly strive to create and maintain an environment in which our clients will be most successful! Greater Albuquerque Association of Realtors® - Affiliate Member
View my complete profile

Coach K.C.'s FaceBook Fan Page

The Prosperitor!™'s Endorsements

K.C. has all the qualities one would want in an associate. He is intelligent, hard working and creative. More importantly, K.C. is a person of integrity. I’ve known him over 15 years and I recommend him highly.


Reginald H. Givens



K.C. is an amazing person. A leader in Marketing and Sales Training. I've only been an associate of K.C. for a short time, but I found his approach to successful sales,enlightening.


Francine A. Gadson



K.C is a great real estate coach and trainer whose emphasis is on "outside the box" solutions to marketing and sales! You are in great hands with K.C!


Vanessa Stalets



It is such a privilege to have the opportunity to recommend people like K.C. to others. In the Real Estate industry, our entire success is built upon building strategies, a great business model, and most of all - relationships. K.C. has been a very big inspiration and encouragement to me. He has the talent and the resources to offer Realtors who are having trouble "jump starting" their career or that are just in a "rut".

In this new realm of the real estate market, with all of it's ups and downs....a Realtor MUST think "outside the box" in order to secure their future. K.C. is one of the best in the Industry to help those interested in doing just that. He has innovative marketing ideas, supportative business products, and availability to assist at almost any time of the day. He is able to be reached - he answers his phone, and is there for his Clients. I wouldn't use anyone else!!! Thank you K.C.!!!


Trisha Armstrong



K.C. is the type of real estate professional you want in your corner whether you are just starting out, or are a seasoned veteran. He is a mentor, motivator, and friend who is there to help you come up with creative "outside of the box" solutions to help you achieve your greatest successes in sales and marketing. He is down-to-earth, a team player, and accessible whenever you might need him. I would recommend him to anyone in need of sound sales and marketing advice.


Sheral DeVaughn



K.C. is a very professional, friendly and knowledgeable individual in the Real Estate Market. I have had the pleasure to have several very beneficial consultations with him and have implemented several strategies that he has shared with me and have had an incredible amount of success ever since!!

I strongly recommend him to anyone who is seeking business/marketing advice.

Sincerely,

Nicole Hackett
President, Virtual Education Connection
www.veconnection.com

Real Estate Wiki

Saturday, September 12, 2009

Wake Up Your Marketing!

0 comments

You woke up this morning, looked out the window and saw a real estate agent putting a “For Sale” sign in your neighbor’s yard. Seeing this causes you to heat up in anger. You have mentioned to him (or her) numerous times that you were a real estate agent. You have even given him (or her) a few business cards.

How could he (or she) do that? Why? You have always been friendly and spoke each time you saw him (or her). In fact a few weeks back the two of you had a chat about the economy and how tough things have been for you. You also had mentioned that it was quite possible (or even probable) that you just may have to take on an additional job to get you through these tough times. As you think about it, you are really getting angry… and you should be! But, who are you angry with… the agent that posted the sign, or your neighbor?

Perhaps you’re angry with the wrong person. You should be angry with yourself. You should not be angry with anyone other than yourself! You see real estate is a business and should be treated professionally.

Your neighbor could have a multitude of reasons for selecting someone other than you to represent them in the sale of their home. However, it could have been things that you said and/or did. Many times our actions (or lack of action) speak very loudly.

The attrition rate for real estate agents is atrocious, and this is very evident to the general public. Just about everyone knows a few people that tried their hand at real estate sales, either full-time or part-time. Industry turnover has been bad for quite a while. Current numbers may be a bit misleading now, since newbies aren’t entering the industry in groves.

Home sellers want to sell their homes in the shortest amount of time as possible, at the highest price as possible, with as little hassle as possible. They want an agent with strong marketing skill and is dedicated to his (or her craft).

Although, they may not verbalize it, they are not usually interested in being a “guinea pig” for a new agent. They surely don't want to “contract” with an agent that has one foot in real estate and the other out the door.

Getting back to your neighbor. He (or she) may have felt that you were less than professional with your business, and that you were not fully committed to it. Both are very good reasons to look past you and select someone besides you for representation.

What could you have done differently? You could have taken on real estate as the business it really is, by investing in it and professionally marketing yourself. Yes marketing yourself!

In the beginning building stage, you are the business. If you can’t market yourself, how can a potential client feel that can market their property?

There are few relatively inexpensive steps you can take to kick-start for professional marketing:

1. Have a professional personal logo designed that is memorable and sets you apart.

2. Have a professional business portrait taken to be used in marketing collateral.

3. Have a customized marketing business card designed and printed.

For well under $500 you can present a business image that positions you as a professional for years to come.

As an additional benefit a great professional image will give you the increased confidence to make your dream of success a reality.


Take a look at the custom logos below. Contact me to help you improve your marketing and offer other powerful strategies to place you ahead of the crowded field. "Thinkers Wanted!"(sm)

Coach K.C.

“Making the Star in You Shine Even Brighter!”(sm)

Branding work in progress for Underground Moderator, Coach K.C. Design created by The Prosperitor™Branding work in progress for Underground Member, Alabama Realtor(r) April Parker. Design created by The Prosperitor™Branding work in progress for Underground Member, Texas Realtor(r) Jennifer S. Fisher. Design created by The Prosperitor™Branding work in progress for New Mexico Realtor(r) Rex Boney. Design created by The Prosperitor™

Tuesday, September 8, 2009

Personal Branding: Why?

0 comments
Here are a couple rhetorical questions for you:

  • If you could stage every single house you listed, would that increase your chance of getting it sold?

  • If you could pay one relatively small fee to stage every house you listed for the next 3 - 5 years, would that be a great deal?

Well... before you list or sell a home, you must be able to sell your self. To more easily sell yourself you should market yourself well. One thing you can do to greatly enhance your marketability is to personally brand yourself.

Personal Branding is to you as Professional Staging is to a property. Think about that for a moment. Personal Branding is to you as Professional Staging is to a property.

By making the decision to personally brand your self you can enhance your personal marketability with just a very small investment that will pay dividends for years to come. You can re-position yourself head and shoulders above those who you may currently consider as your competitors.

Think of an agent that you feel is successful in the type of market in which you would like to be key player. Visualize your business card being presented along with theirs to an out of state prospective client. Would your card have a visual appeal that would place you both on equal footing? If not, why not?

You see, a business card should not just be a source of contact information, it must also be a marketing tool. It should be the first place a prospective client connects with you as a brand.

I bet your business card already serves to connect with your prospective customers as a brand, it's just not your personal brand, it's the brand of your brokerage and/or franchise affiliation. That may do wonders for them but, very little or nothing for you. If the prospect is in search of your franchise or brokerage, you are not really necessary, any representative will do!

Next post I will discuss what you need to do and how to start the personal branding process.




"Thinkers Wanted!"(sm)

Coach K.C. a.k.a. "The Prosperitor!"™
“Making the Star in You Shine Even Brighter!”(sm)

Tuesday, March 10, 2009

3 Groups of People!

0 comments
Yes, there are three groups of people. Two of the three groups share the distinction of standing out from the crowd. The third group is the crowd, the masses, the herd! One of the two stand out groups are viewed by the "crowd, masses, herd, etc." as smart, savvy, hip, cool, or whatever positive vernacular you choose to use. The other group is viewed as weird, out-there, crazy, insane, etc. I think you can pick up what I'm putting down!

Those of the crowd, the masses, the herd are there because they are afraid to step out for fear that they me be viewed as weird, out-there, crazy, insane, etc. They lack the confidence to step out in faith. The are experiencing FEAR (False Evidence Appearing Real). Some will realize the error of their ways and seek to venture out when they feel the time is right. Others will remain in the perceived relative comfort of obscurity never achieving what would be theirs just for stepping out and up. Never being bold enough to push past FEAR of being thought of as weird, out-there, crazy, insane, etc. There's a 50/50 chance that they will be viewed as smart, savvy, hip, cool, or something else very positive.

Which group are you in? Is FEAR holding you back? Step out and step up to stand out!


"Network Strong & Prosper!"(SM)

Coach K.C.
The Prosperitor!™
“Changing the Real Estate Marketing paradigm, one mind at a time!”(SM)

Sunday, March 1, 2009

Caring Counts!

0 comments

Until people know how much you care about them, your knowledge has little perceived value. Recently I received a mass sales message on FB that really violated this on several levels. In a defensive response to a message that said the offer was “garbage”, an associate of the author jumped in spewing how much knowledge he had with a lengthy diatribe, which IMHO was not only unnecessary but was more harmful than good. The response seemed to be more about “how dare you say something negative, I know everything about this subject, you must have no, or very limited knowledge regarding this subject.” As an observer that is not versed in the particular subject, (but yet caught in it because I was lucky enough to be one of the recipients of the message blast), I really didn’t care how much he knew, at this point I wanted no part of him or what he was pitching! Another recipient of the message (who seemed to share my opinion) responded by asking to be removed from this mailing list. The response was: “DELETE YOURSELF BRO!” (Remember all caps equates to yelling.)

I couldn’t believe what I was reading. I am receiving this mass unsolicited pitch message. Now I have an associate of the sender attempting to “counter” a negative response, (which as a sales & marketing professional, trainer, and coach, I call an objection), has come charging in like a bull! Not caring about anything except he’s going to show everyone he’s the BOSS!

Since the message sender is my FB friend, I thought I better contact her because I’m thinking she’s probably embarrassed by all of this. SURPRISE! Her response: “All ______ did is reply to what __________ said about a software that we currently use and gives us great search engine rankings. Whats the big deal?” She defended him like a love-blind parent enabling their child’s bad behavior. She could see no wrong! The sad part about this is she may receive a few sales as a result of all this, but she definitely lost the respect of at least two of her FB friends probably more, and she doesn’t have a clue!

Objections and negativity in many instances can be deflected but not stopped. The deflection here could have been easily stated in just a few words. Instead of responding with a lengthy dissertation trying to impress everyone with his knowledge he could and should have asked a simple question: “Why do you say that?” Had he simply done that he could have then responded to each objection, and if he truly has great knowledge he would have been able to educate many of the unknowing, including me.

I ask all of you not to respond to an objection as this individual did. Simply ask a deflecting question and knowledgeably respond in a caring manner. You will display your knowledge and may even gain a customer, client, or fan. Just remember the adage: “People don’t care how much you know, until they know how much you care!”


Network, Team-Build, Win-Win-Win...Network Strong & Prosper!

Coach K.C. The Prosperitor!™
Changing the Real Estate Marketing paradigm, one mind at a time!

http://tinyurl.com/CoachKC


"Humility is what remains when the 'Ego Balloon' bursts!" --Coach K.C. The Prosperitor!™


Coach K.C. The Prosperitor!™ is Senior Marketing Trainer/Coach SECURED FUTURES™. He can be reached: Email: Prosperitor@USA.com; Phone: (505)349-4545; or Mail: PO Box 14732, Albuquerque, NM 87191-4732

Sunday, February 15, 2009

GIVE 2 GET: LISTING FSBO'S THE FASTEST, EASIEST WAY EVER

0 comments
By Lonn Dugan, The FSBO Killer Coach at www.FsboKiller.com

Let’s establish a baseline for this article. That baseline is that I ABSOLUTELY LOVE helping real estate agents learn to list For Sale By Owner homes. If I can do it, and I have done it almost 100 times… then you can do it too!

This article, and my FSBO Listing Materials at www.FsboKiller.com provide a fun and powerful way for new or experienced agents grow their business - FAST! What you will learn is that you can turn 'something painful' (FSBO Prospecting) into a fun and powerful profit center. The secret to listing FSBO Sellers is all in the APPROACH and ATTITUDE.

I used to call it "LOVING THEM UNTIL THEY GET THAT THEY NEED A REALTOR. Another way to describe it is to GIVE 2 GET. You have to GIVE the FSBO something they want before you will GET their listing.

My first broker taught me: “FSBOs LIST WITH THE AGENT WHO IS THERE WHEN THEY DECIDE TO LIST” I never forgot that. Neither should you.

It’s almost like the only real trick to this thing is to BE THERE when they GET IT! You can call them weekly or visit their house weekly and share a little each time – which is what some programs teach… But that takes to long, IMHO.

The best way to BE THERE when they decide to list is to offer BRUTAL LOVE. By this I mean getting in the door, and lovingly showing them how to get what they want

If you know what they want, and you focus on it… without wavering, and without ever taking NO for an answer, they will appreciate your insight and your commitment to helping them. This is when they hire you as their agent. It can all be done in one phone call, and one house call - if you can simply offer what they want, engage them in a heart to heart, and commit to not leaving without the listing.

You can probably list about half the ones you meet - If only you know what FSBO sellers want! The answer to this question is what this article is about.

FIRST: SOME DISCLOSURES
(Never let it be said that I hid something from you)

Prior to working in real estate, I worked in marketing and dotcom marketing. Early in the dotcom revolution, I built a web site that served an entire industry, and really enjoyed doing so. Technology was my playground, and personal sales was not my forte. But when the dotcom bubble imploded about 10 years ago, a friend who had gone into Real Estate encouraged me to consider the field. What I found was something that used all my business and online marketing skills – but was also in a sector that was working! So I made the move.

I sold real estate for about 4 years, reaching almost $5,000,000 in sales in that short time.
These days… I no longer sell real estate. (I can hear the "BOO-HISS" sound already - but don't be so sure I 'failed out'. Please Read on!)

I have graduated to coaching and serving realtors as a teacher and helper. If it matters, I still have a real estate license, but it is in a holding company. I don't compete with my clients for listings – as that would be bad business.

SECOND: A LITTLE HISTORY
(To Prove I Can List – So You Know That You Can Do It Too!)

I started my Real Estate Sales Career on a RE/MAX Team as a FSBO listing specialist. Everything I could find to read about becoming a Realtor told me that LISTING was where the money was. I wanted to "Begin With The End In Mind" (aka author and speaker Steven Covey of "7 Habits" fame). So I started with this listing focus instead of the more traditional "buyer's agent" role.

In my first year in the business, I listed about 50 Homes (mostly FSBO). After mentoring under a solid pro for about a year, I went out on my own. I willingly left all my listings with the team where I had trained, but stayed with RE/MAX at a different office in another state. This meant that I had to start over from scratch. I listed 50 more homes that year. I also won the title of OFFICE SALES LEADER at my new office. They even put a sign out at the street with my face on it! I did this by listing and closing more homes than anybody else in the office. It was enough to make my wife proud, but it barely paid the bills! You have to REALLY BE IN REAL ESTATE to understand.

Over the next two years, I built my practice to almost $5,000,000 a year. In our market, this performance landed me in the top 5% of all Realtors. In spite of this success, I wanted more.

So for the last year or so, I have focused on the parts of real estate I enjoy the most ("Stick To Knitting" is a principle I learned from author Tom Peters and Co (In Search of Excellence)- which are web marketing, online lead generation, SEO, and Listing Coach and agent success coaching!

When I worked as a Real Estate Agent, I loved working the For Sale By Owner Category for Real Estate Listings. I listed about 50 homes my first year in the business (almost all were FSBO's), and listed over 100 FSBO's in my first few years in the business. It became fairly common for me to book 2 or 3 appointments per hour of prospecting, and to list about 50% of FSBO prospects on my first visit to their house. One Weekend, I listed 4 our of 6. That was the weekend I learned not to make 6 listing appointments in two days!

I say "when I worked as a Real Estate Agent" because I have changed my work to focus on the part of Real Estate I enjoy the most.


THIRD: THE FREE COACHING SESSION

So you want to list FSBO's? Maybe? Maybe not?

Maybe you REALLY want more listings? Maybe you REALLY want more signs in more yards? Maybe you REALLY want more referrals? Maybe you REALLY want more buyer calls? Maybe you REALLY want more commission checks?

If any of this is true for you then this article with help you with your goal.

On the one hand, some real estate agents are taught that For Sale By Owner (FSBO) sellers are hard to work with. It is said that they are, "independent, strong minded, controlling people who think they know more than the average home seller or realtor about what their house is worth and how to sell it"

One the other hand, some agents are taught that working FSBO's is the best way for a new agent to start, or an experienced agent to build a big listing inventory. All you have to do is call enough of them and you will find some who are ready to list.

So who is right? BOTH!

Many real estate books and tapes and coaches teach a FSBO Prospecting program that they call a "NUMBERS GAME". It's true, if you call enough FSBO sellers, you will find 1 in 20 or 1 in 50 that are simply ready to give up and list.

But this kind of work, sometimes called DIALING FOR DOLLARS can be grueling and demoralizing for many. I met a lot of “negative people”. After a month or so, I thought, there has to be something more fun, efficient and productive. So I made a game of it. I learned to MEET – HELP – SELL – in that order.

There are four cardinal rules for this game of MEET – HELP – SELL:

1) YOU CAN’T LIST FSBO’s IF YOU DON’T START MEETING FSBO Sellers

In order to meet FSBO sellers – you can’t call them up and tell them they are stupid. This is what many FSBO programs teach. The call script outline goes something like this. Hey, I heard you are trying to sell your house without a realtor. That never works, and is really pretty darn dumb. Can I come over and tell you 12 reasons why it won’t work?

Honestly, this is the most awful way to begin a client relationship that I can possibly imagine.

I recommend a completely different approach. It starts with being in the right place to meet prospects. The FSBO Seller’s Kitchen Table is a great place! Almost one hundred percent of the people you meet there need a Realtor – and FAST!

It’s hard to go wrong if you are in the right place : ) So step one is to get in the door. My free call script will get you in the door – but you can blow it fast if you don’t know why you are there! So lets go a little further in to this before you read the call script.

2) SALES IS A HELPING PROFESSION

Selling is a high art. Yes, it’s a profession, and it takes skill too. Practice makes perfect. There are many techniques, and schools of thought about it. You can take college level courses in sales methods. You can study psychology. You can learn and practice dialogue and objection handling… It’s all helpful.

But in the end, selling is helping somebody with a purchase decision. Nothing more.

If they don’t need to buy it then I should not be selling it! See what I mean?

Think about the last major purchase you made. Did you buy what some salesperson told you to buy? Did you buy something you did not want? Or did you buy the product or service that most provided something you wanted?

People “buy” from a salesperson who helps them get what they want. FSBO Sellers are no different than you or me. They want what they want – and will buy from the realtor who offers it. So all you need is to know what they want (hint – it’s not a REALTOR!)

3) YOU ARE SELLING YOURSELF – NOT YOUR COMPANY OR SERVICES.

You are in the business of selling yourself. It helps if your company has a good brand, and great advertising, solid marketing, and a wonderful local reputation and etc…

BUT FIRST – they have to BUY you!

When they BUY you – they automatically get the brand, the company, the service.

So – don’t go in blowing some bugle horn about how great your company is or how great your marketing is… Just go in to offer help! It’s hard for people to dislike somebody who is genuinely trying to help them.

4) IF THEY LIKE YOU THEY WILL LIST WITH YOU
The first step in selling is – building rapport. It is a lot like making a new friend. Before you make a new friend you have to meet a prospective friend. After you meet, but before you know if you want to be friends, you need to know if you have something in common. To know if you have something in common, you have to find out something about them. What do they like to do? Are they fun to be with? Do they have interesting ideas?

So go meet some FSBO’s! Get them talking about themselves, their hopes and dreams. Offer to help them get something they want. Pretty soon – They like you!

THE MORE COMPLEX THE PURCHASE – THE MORE PEOPLE BUY FROM SOMEBODY THEY “LIKE”. Again, go to your own life experience. Think about the last time you bought something complicated or something you did not know a lot about. Chances are, you talked to a few providers or salespeople and then made a purchase from a salesperson you “liked” or “trusted”. The fact that you “liked” them helped you trust them to guide you through the process.

For more on rapport building – read Dale Carnegie’s “HOW TO WIN FRIENDS AND INFLUENCE PEOPLE”.

NEVER FORGET THAT PEOPLE BUY WHAT THEY WANT.

FSBO SELLERS DON’T WANT TO BUY A MARKETING PLAN, OR A BRAND OR A BROKERAGE.

FSBO sellers already know WHAT THEY WANT – but they don’t know how to get it.

What FSBO Sellers REALLY WANT is “As Much Money As Possible, In Their Pocket, after the closing.

Wouldn’t it be nice if you knew somebody who could give them a professional marketing service, and not charge a dime? Hey, wait a minute… THAT’S YOU!!!

Realtors do not charge for their service. Get this out of your head. What you do is create value. In fact, you create so much extra value that sellers get more money in their pocket by working with you than by selling on their own. You actually create so much extra value that you get to keep some of the extra value without taking a dime away from the seller.

According to the National Association of Realtors, (NAR) Realtor sold homes generate a sales price that is an average of 15% to 25% higher than similar Owner Sold Homes in the same neighborhoods.

Roughly 90% of all homes are sold by Realtors. When FSBO sellers research market prices, they are getting a false picture of what a home can sell for.

What they are really learning – but don’t realize it - is what REALTOR SOLD HOMES will sell for (at least this is true in 90% of all data available to them).

If you charge 7% and your marketing can command prices 15% higher than owner sold homes, then owners actually get 8% more money, in their pocket, after closing, than if they sell on their own.

All you have to do is help them become aware that what they WANT is best obtained by using a Realtor. Then, you need to be the Realtor who is THERE when they get it!

###

Now that I told you all the above, I can share my deceptively simple prospecting script:
It goes basically like this:

Hi! I am calling about the house you have for sale… (YES)

Is it still for sale? (YES)

Oh Good!

The reason I am calling is that I meet lots of home buyers. I wondered, if one of my buyers would make a fair offer for your house, would that be OK with you?

(At this point the seller usually wants to know if I am a Realtor, and how much I charge.)

Oh, yes, (with pride) that’s the secret to how I meet so many buyers. The thing is, my buyers agree to pay me 3% more than the price a seller really wants, so one of the ways I can sell houses costs sellers nothing at all.

IF ONE OF MY BUYERS MADE A FAIR OFFER FOR YOUR HOUSE – AND IT COST YOU NOTHING AT ALL - WOULD THAT BE OK WITH YOU? (BRUTAL LOVE FOCUS ON WHAT THEY WANT)….

(CLOSE FOR A PREVIEW TOUR OF THE HOUSE – SO YOU KNOW WHAT KIND OF BUYER TO BRING).

(Alternate Choice Close Technique): I have some time on Friday or Saturday, which is better for you? Morning or Evening? 6 PM or 8 PM? Great – I look forward to seeing your house!

YES – IT REALLY IS THAT SIMPLE !!! Once you get in the house, you GIVE them some help, understanding BUYER PSYCHOLOGY - and you GET the listing!

After the preview tour, I ask one simple question… Would you like to know more about BUYERS? Since I meet so many, I might be able to give you some tips on what makes them tick, how to tell real buyers from lookey lous, and time wasters… Do you have 10 minutes for a free consult about “BUYER PSYCHOLOGY” ?

This is called PERMISSION BASED MARKETING. Only one seller in four years ever said no! Just make sure you know what to do once you get inside the house and get agreement to HELP them understand buyer psychology!


For more about WHAT FSBO SELLERS WANT, and lots of dialogue and psychology, and a free recorded coaching call, as well as a complete version of the FREE FSBO Prospecting Call Script that will get you in the door… as well as help with what to do once you get in the door, please see www.FsboKiller.com

PS… PEOPLE ASK ME ALL THE TIME: WHO IS GETTING KILLED AT FsboKiller.com ? People have asked me, Isn’t “FSBO KILLER” kind of a violent name? Are you going Postal? I just laugh. Nobody is getting killed by the FSBO Killer or by students of my FSBO Listing Program. What we kill are MYTHS that lead FSBO Sellers to think they can handle their own sale. And we kill those MYTHS with LOVE!

Copyright 2009, Lonn Dugan, The FSBO KILLER Coach, all rights reserved.

Sunday, February 1, 2009

Re-Invent Yourself Now!

0 comments
Re-Invent Yourself Now!

If you have been doing the same thing over and over with little or no success, just maybe it’s time to re-invent yourself. I have heard it said that the definition of insanity is “doing the same thing over and over and expecting a different result” so many times I am almost sick of hearing it. However, there are so many people that just don’t get it, I suspect I will hear it many, many times into the future.

On a daily basis I witness struggling real estate agents that continue to do the same things over and over anticipating things are going to vastly improve any day now. They list or sell a couple of homes and feel at last they have found the recipe for success, only to discover this is a temporary high that before long will dissipate and they will once again settle back into that much too common low.

The agent’s low inspires much negativity. Thoughts of getting out of the industry, taking on a part-time job “until things improve”, getting involved in the “latest and greatest” multi-level marketing of “lotions, potions, or pills”, or the worst of all… leaving real estate altogether!

The real estate industry is the greatest place to be for someone that wanting to control their time, have fun, and achieve great financial success. If you are an agent and you are not in control of your time, having fun, and on a path of achieving financial success, you are doing it WRONG! Taking on a part-time job is not going to change it, marketing lotions, potions, and pills is not going to change it, and leaving the real estate industry is not going to change it.

Real estate is a great career choice. It is dynamic and constantly changes. It requires a good system (or systems) and tools that can adapt in an ever-changing environment. If there is a lack of personal tools, every effort should be made to attain them. If there is not a system (or systems) available, every effort should be made to attain one (or some). Without the necessary tools and system (or systems) in place, minimal success and even failure is inevitable.

Take heed, if you are not achieving or minimally achieving the success you desire, now is the time to make a change. Now is the time to re-invent yourself and your business. You can take unnecessary steps and go the path of a part-time job, get experience as a lotion, potion, and pills salesperson, or quit the business altogether. However, if you want to expeditiously achieve massive success as a real estate agent and/or broker that is a very circuitous route to your goal.

The D.R.E.A.M. (Dynamic Real Estate Activity Management) can fulfill the void of not having a good system and a good coach can help you acquire the necessary tools. Ask and you shall receive!

Re-invent yourself now… acquire the tools and put in place a good system. You have probably heard the saying, “If you keep doing what you’re doing, you will keep getting what you’re getting!”

Re-invent yourself, your business, and your success, right now!

Network, Team-Build, Win-Win-Win...Network Strong & Prosper!

Coach K.C. The Prosperitor!™
Changing the Real Estate Marketing paradigm, one mind at a time!

http://tinyurl.com/CoachKC


"If you think it's hard giving a gift to someone that has everything... Try giving information to someone that knows everything!" --Coach K.C. The Prosperitor!™

Coach K.C. The Prosperitor!™ is Senior Marketing Trainer/Coach SECURED FUTURES™. He can be reached: Email: Prosperitor@USA.com; Phone: (505)349-4545; or Mail: PO Box 14732, Albuquerque, NM 87191-4732

Sunday, January 25, 2009

Sing A Simple Song!

0 comments
My Real Estate agent friends please understand that every single thing you do is/or affects MARKETING! Your life as an agent is a series of presentations. At times as you even unconsciously do things there may be people making decisions about whether they would select or recommend you as an agent. You may be losing or gaining points each and every time you step out of your home, log into a public forum, pick up a telephone, send an email, or write note or message. Like it or not you are in a bubble!

As a Real Estate Marketing Coach, I take notice of agent behavior more so than a typical consumer but, I must say, the numbers of agents that send out signals that turn me off are vastly more significant than the ones that get the nod of approval. I continually hear agents say they want to stand out from the crowded field. This is one area that standing out should be very easy.

Numerous agents are saying things like: “I love referrals”, “I want to help you with your next home sale or purchase”… Duh! What agent doesn’t like “referrals”, what agent doesn’t “want the next home sale or purchase.” If marketing is properly approached there will not be a need to state the obvious and the motivation will not be so apparently ME-centered. Everyone is very much concerned about what’s in it for them and so too are buyers and sellers. Telling these prospects what’s in it for you the agent is a turn-off… they want to know what’s in it for them, why should they select you when there are floods of agents that want their business!

My training, coaching, and marketing are all about NETWORKING, TEAMBUILDING, & a WIN-WIN-WIN philosophy. Most agents don’t see the value in this and the reason is simple… they are all singing ME-ME-ME when they should be singing YOU-YOU-YOU! If you really want to stand out from the real estate industry masses… simply start by changing the tune you are singing.

Network, Team-Build, Win-Win-Win...Network Strong & Prosper!

Coach K.C. The Prosperitor!™
Changing the Real Estate Marketing paradigm, one mind at a time!


"If you think it's hard giving a gift to someone that has everything... Try giving information to someone that knows everything!" --Coach K.C. The Prosperitor!™

Coach K.C. The Prosperitor!™ is Senior Marketing Trainer/Coach SECURED FUTURES™. He can be reached: Email: Prosperitor@USA.com; Phone: (505)349-4545; or Mail: PO Box 14732, Albuquerque, NM 87191-4732