Have a Marketing Headache..?

Meditate on these two questions and call me in the morning.

1. Do you think you're smarter than you are?

2. Are you too smart for your own marketing success?

Coach KC™
Coaching Relationship Marketing From the Heart... Thinkers Wanted!™

Http://FaceBook.com/CoachOne

Are You Really Ready..?

The price of success is non-negotiable, it is never marked-down, nor discounted. There is no bidding process. You cannot pay for just a portion, you must pay in full. The good thing though, you can lay it away. Yes, you can pay a little at a time, but you won't achieve success until it is PAID IN FULL! Are you ready and willing to pay the FULL PRICE?

"Thinkers Wanted!"(tm)

Http://FaceBook.com/CoachOne

Golfer's Lament...

(KLT+R) A Basic Fundamental of Marketing: People do business with people they:
1. Know,
2. Like,
3. Trust, and
4. Remember!
There was once a phenomenal golfer with a top-notch personal public relations (marketing) brand. He was extremely well known; his talent on the course was absolutely superb. He changed the viewership and participation of golf worldwide. His image was so positive, polished, and trusted that he commanded nearly a billion dollars a year in product and service endorsements.
At the height of this marketing success, news came to light that this golfer had committed adulterous sexual indiscretions.
Upon the release of this news people realized they didn’t really know him, many began to dislike him, and his trustworthiness diminished greatly. He then had to struggle with the new image people came to know, didn’t like, didn’t trust, and is now remembered.
It takes time, skill, and patience to build a strong positive brand. Marketing is ever-present 24/7, it’s not static it’s dynamic. All four components must be in place for maximum success, and any one of them can cause the disintegration of the others.
Patiently building your image through personal branding, providing the necessary information to let people get to know you, showing what makes you likeable, giving them reasons to trust you, and continuing to keep this at the forefront through contact management will guarantee your success.
“Thinkers Wanted!”(tm)
Coach K.C.
Creator of "The DREAM Advantage!"™ (Dynamic Readily Evolving Activity Marketing)
“Coaching Relationship-Marketing From the Heart!”(sm)
"Getting in on board the WRONG TRAINING PROGRAM is LIKE getting on board the WRONG TRAIN, they BOTH LOOK GOOD until you wake up in the WRONG PLACE!" --Coach K.C. The Prosperitor!™

Wake Up Your Marketing!

You woke up this morning, looked out the window and saw a real estate agent putting a “For Sale” sign in your neighbor’s yard. Seeing this causes you to heat up in anger. You have mentioned to him (or her) numerous times that you were a real estate agent. You have even given him (or her) a few business cards.
How could he (or she) do that? Why? You have always been friendly and spoke each time you saw him (or her). In fact a few weeks back the two of you had a chat about the economy and how tough things have been for you. You also had mentioned that it was quite possible (or even probable) that you just may have to take on an additional job to get you through these tough times. As you think about it, you are really getting angry… and you should be! But, who are you angry with… the agent that posted the sign, or your neighbor?
Perhaps you’re angry with the wrong person. You should be angry with yourself. You should not be angry with anyone other than yourself! You see real estate is a business and should be treated professionally.
Your neighbor could have a multitude of reasons for selecting someone other than you to represent them in the sale of their home. However, it could have been things that you said and/or did. Many times our actions (or lack of action) speak very loudly.
The attrition rate for real estate agents is atrocious, and this is very evident to the general public. Just about everyone knows a few people that tried their hand at real estate sales, either full-time or part-time. Industry turnover has been bad for quite a while. Current numbers may be a bit misleading now, since newbies aren’t entering the industry in groves.
Home sellers want to sell their homes in the shortest amount of time as possible, at the highest price as possible, with as little hassle as possible. They want an agent with strong marketing skill and is dedicated to his (or her craft).
Although, they may not verbalize it, they are not usually interested in being a “guinea pig” for a new agent. They surely don't want to “contract” with an agent that has one foot in real estate and the other out the door.

Getting back to your neighbor. He (or she) may have felt that you were less than professional with your business, and that you were not fully committed to it. Both are very good reasons to look past you and select someone besides you for representation.
What could you have done differently? You could have taken on real estate as the business it really is, by investing in it and professionally marketing yourself. Yes marketing yourself!
In the beginning building stage, you are the business. If you can’t market yourself, how can a potential client feel that can market their property?
There are few relatively inexpensive steps you can take to kick-start for professional marketing:

1. Have a professional personal logo designed that is memorable and sets you apart.

2. Have a professional business portrait taken to be used in marketing collateral.

3. Have a customized marketing business card designed and printed.

For well under $500 you can present a business image that positions you as a professional for years to come.
As an additional benefit a great professional image will give you the increased confidence to make your dream of success a reality.



Take a look at the custom logos below. Contact me to help you improve your marketing and offer other powerful strategies to place you ahead of the crowded field.

"Thinkers Wanted!"(tm)

Coach K.C.
“Making the STAR in YOU Shine More Brilliantly!”(sm)

Personal Branding: Why?

Here are a couple rhetorical questions for you:

• If you could stage every single house you listed, would that increase your chance of getting it sold?

• If you could pay one relatively small fee to stage every house you listed for the next 3 - 5 years, would that be a great deal?

Well... before you list or sell a home, you must be able to sell your self. To more easily sell yourself you should market yourself well. One thing you can do to greatly enhance your marketability is to personally brand yourself.

Personal Branding is to you as Professional Staging is to a property. Think about that for a moment. Personal Branding is to you as Professional Staging is to a property.

By making the decision to personally brand your self you can enhance your personal marketability with just a very small investment that will pay dividends for years to come. You can re-position yourself head and shoulders above those who you may currently consider as your competitors.

Think of an agent that you feel is successful in the type of market in which you would like to be key player. Visualize your business card being presented along with theirs to an out of state prospective client. Would your card have a visual appeal that would place you both on equal footing? If not, why not?

You see, a business card should not just be a source of contact information, it must also be a marketing tool. It should be the first place a prospective client connects with you as a brand.

I bet your business card already serves to connect with your prospective customers as a brand, it's just not your personal brand, it's the brand of your brokerage and/or franchise affiliation. That may do wonders for them but, very little or nothing for you. If the prospect is in search of your franchise or brokerage, you are not really necessary, any representative will do!

Next post I will discuss what you need to do and how to start the personal branding process.




"Thinkers Wanted!"(sm)

Coach K.C. a.k.a. "The Prosperitor!"™
“Making the Star in You Shine Even Brighter!”(sm)

3 Groups of People!

Yes, there are three groups of people. Two of the three groups share the distinction of standing out from the crowd. The third group is the crowd, the masses, the herd! One of the two stand out groups are viewed by the "crowd, masses, herd, etc." as smart, savvy, hip, cool, or whatever positive vernacular you choose to use. The other group is viewed as weird, out-there, crazy, insane, etc. I think you can pick up what I'm putting down!

Those of the crowd, the masses, the herd are there because they are afraid to step out for fear that they me be viewed as weird, out-there, crazy, insane, etc. They lack the confidence to step out in faith. The are experiencing FEAR (False Evidence Appearing Real). Some will realize the error of their ways and seek to venture out when they feel the time is right. Others will remain in the perceived relative comfort of obscurity never achieving what would be theirs just for stepping out and up. Never being bold enough to push past FEAR of being thought of as weird, out-there, crazy, insane, etc. There's a 50/50 chance that they will be viewed as smart, savvy, hip, cool, or something else very positive.

Which group are you in? Is FEAR holding you back? Step out and step up to stand out!


"Network Strong & Prosper!"(SM)

Coach K.C.
The Prosperitor!™
“Changing the Real Estate Marketing paradigm, one mind at a time!”(SM)

Caring Counts!

Until people know how much you care about them, your knowledge has little perceived value. Recently I received a mass sales message on FB that really violated this on several levels. In a defensive response to a message that said the offer was “garbage”, an associate of the author jumped in spewing how much knowledge he had with a lengthy diatribe, which IMHO was not only unnecessary but was more harmful than good. The response seemed to be more about “how dare you say something negative, I know everything about this subject, you must have no, or very limited knowledge regarding this subject.” As an observer that is not versed in the particular subject, (but yet caught in it because I was lucky enough to be one of the recipients of the message blast), I really didn’t care how much he knew, at this point I wanted no part of him or what he was pitching! Another recipient of the message (who seemed to share my opinion) responded by asking to be removed from this mailing list. The response was: “DELETE YOURSELF BRO!” (Remember all caps equates to yelling.)

I couldn’t believe what I was reading. I am receiving this mass unsolicited pitch message. Now I have an associate of the sender attempting to “counter” a negative response, (which as a sales & marketing professional, trainer, and coach, I call an objection), has come charging in like a bull! Not caring about anything except he’s going to show everyone he’s the BOSS!

Since the message sender is my FB friend, I thought I better contact her because I’m thinking she’s probably embarrassed by all of this. SURPRISE! Her response: “All ______ did is reply to what __________ said about a software that we currently use and gives us great search engine rankings. Whats the big deal?” She defended him like a love-blind parent enabling their child’s bad behavior. She could see no wrong! The sad part about this is she may receive a few sales as a result of all this, but she definitely lost the respect of at least two of her FB friends probably more, and she doesn’t have a clue!

Objections and negativity in many instances can be deflected but not stopped. The deflection here could have been easily stated in just a few words. Instead of responding with a lengthy dissertation trying to impress everyone with his knowledge he could and should have asked a simple question: “Why do you say that?” Had he simply done that he could have then responded to each objection, and if he truly has great knowledge he would have been able to educate many of the unknowing, including me.

I ask all of you not to respond to an objection as this individual did. Simply ask a deflecting question and knowledgeably respond in a caring manner. You will display your knowledge and may even gain a customer, client, or fan. Just remember the adage: “People don’t care how much you know, until they know how much you care!”

Network, Team-Build, Win-Win-Win...Network Strong & Prosper!

Coach K.C. The Prosperitor!™
Changing the Real Estate Marketing paradigm, one mind at a time!

http://tinyurl.com/CoachKC

"Humility is what remains when the 'Ego Balloon' bursts!" --Coach K.C. The Prosperitor!™

Coach K.C. The Prosperitor!™ is Senior Marketing Trainer/Coach SECURED FUTURES™. He can be reached: Email: Prosperitor@USA.com; Phone: (505)349-4545; or Mail: PO Box 14732, Albuquerque, NM 87191-4732